Interactive 15-Minute Session Feature
An AI-driven behavioral genomics stealth start-up transforms genetic data into actionable insights for self-optimization through personalized reports tailored to each individual’s potential.
Users purchase a DNA test online, complete it at home, and send it back for analysis. Within three weeks, they receive detailed reports organized into life tiers such as fitness, nutrition, career, and longevity.
These reports are designed to empower users to enhance key aspects of their lives—such as fitness, mental strength, health, and productivity—by leveraging their unique genetic traits to make informed and impactful decisions.
This case study highlights my role as a product designer in creating the Session feature -
a chatbot designed to conduct a 15-minute session focused on tackling a specific insight. Leveraging behavioral genetic data from the user’s DNA, the chatbot used dynamic, in-depth questions to gain a deeper understanding of the issue and deliver personalized, actionable solutions.
From Passive Interactions to Action-Oriented Engagement
Interactions with the regular chatbot failed to encourage meaningful follow-ups, emphasizing the need for a more engaging and action-driven experience.
Unlike the regular chat, which focused on providing answers, the Session Chat was designed to gather deeper insights through targeted questions, delivering highly personalized solutions.
This feature was accessible via cards within different report tiers, empowering users to take immediate, informed action based on the presented information.
First User Modal
The onboarding modal introduces first-time users to the concept of a “Session” in a clear and engaging manner.
The purpose is to set expectations and explain the value of the session feature in the platform.
Session Form UI
Session Chat
The session chat is an interactive 15-minute dialogue designed to explore the user’s issue in depth. It starts with tailored questions and collects insights based on user responses.
At the end, a personalized solution is delivered with options to save, share, and provide feedback on the experience.
Session Chat UI
Session Redesign Results
The redesign transitioned from a static report format to an interactive, action-oriented experience. By identifying that users sought meaningful improvement rather than just data, the new design prioritized actionable insights and tailored solutions.
This user-centric approach aligned the product with the users’ core motivation—turning genetic insights into tangible, value-driven outcomes.
Session Form Modal
The session form is a static, time-unrestricted step that allows users to prepare the AI before the session countdown begins. Users can share key details about their issue and upload supporting files, ensuring a well-defined starting point for the 15-minute session.
Extend Session By 5 Minutes
End Of Session
Solution & Feedback
